The good folks at Financial Planning wrote a great article to celebrate our launch.
Here’s a quick excerpt from it:
A socially responsible investing startup aims to work with RIAs at “the intersection of vegan ethics and investment management,” according to its founder. As environmental, social and governance (ESG) investing gains popularity among advisors’ clients, a growing number of niche firms are launching to serve expressions of investors’ values.
Sloane Ortel, a former CFA Institute writer and consultant, opened Invest Vegan to its first portfolio management clients earlier this month after getting the idea for the company from her membership in a food co-op in her hometown of Brooklyn, New York, she said in an interview. A small but significant 3% of Americans are vegan, according to a Gallup poll from 2018.
The firm’s product and conduct-based ESG criteria excludes 256 companies out of the S&P 500 based on their involvement in products derived from animals and an array of other screens such as human rights violations, fossil fuels and workforce practices.
Written by Tobias Salinger for Financial Planning
You can click here to read the whole thing.
